Instagram Reels

Instagram Reels is the short-form video section of the Instagram platform, allowing users to create and share vertical videos up to 90 seconds long. As of November 2024, Reels receive 150 billion views daily and creators can earn money through views or ad revenue. Reels was initially introduced in November 2019 for Brazil and later expanded to other countries, and its popularity led to concerns about addiction among teenagers. Despite efforts to increase user engagement, Reels' usage still lags behind TikTok, with 140 billion views generated daily as of September 2022. Research has linked short-form videos, including Reels, to addictive behavior in young adults and children due to the brain's reward system and dopamine release.learn more on wikipedia