mosaique.info logo
sign up
  1. home
  3. facet
  5. Google Ad Manager

Google Ad Manager

ai generated text

Google Ad Manager is an ad management platform introduced by Google on June 27, 2018, combining the features of DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX). It initially used a second-price auction format, but was replaced with a first-price auction format in March 2019. Google Ad Manager is the free version of the software, recommended for small businesses, while Google Ad Manager 360 is the paid version. The platform manages inventory for advertisers, publishers, and ad servers, and uses data to suggest optimizations to improve ad performance. It was previously known as DoubleClick for Publishers and DFP Small Business, before being rebranded as Google Ad Manager in 2018.learn more on wikipedia

  1. US Department of Justice alleges Google has significant market power in online advertising industry

    5
    33
    6

perspectives

  1. 1.US Economy
  2. 2.Tech industry
  3. 3.Regulation
  4. 4.Advertising Industry
  5. 5.US-EU relations
  6. 6.Monopoly

countries

  1. 1.United StatesUS

organizations

  1. 1.Alphabet Inc
  2. 2.AppleUS
  3. 3.Babson College
  4. 4.Gannett Co
  5. 5.GoogleUS
  6. 6.Microsoft
  7. 7.Peacock
  8. 8.TikTokCN
  9. 9.US Department of JusticeUS

persons

  1. 1.Julia Tarver WoodUS
  2. 2.Bill ClintonUS
  3. 3.Kenneth Dintzer
  4. 4.Leonie Brinkema
  5. 5.Peter CohanUS
  6. 6.Shubha Ghosh
  7. 7.Tim Wolfe
  8. 8.Zacarias Moussaoui

technicals

  1. 1.Chrome
  2. 2.AdSense
  3. 3.Android
  4. 4.BlackBerry
  5. 5.Blockbuster
  6. 6.iPhone
  7. 7.iPod
Google Ad Manager