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  5. US Department of Justice alleges Google has significant market power in online advertising industry

US Department of Justice alleges Google has significant market power in online advertising industry

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The US Department of Justice (DOJ) is pursuing a monopoly trial against Google in Virginia, following the company's losses in two major cases that demonstrated its dominant position in the ad tech market. The DOJ alleges that Google broke competition laws by controlling the ad exchange market, which matches buyers and sellers, and by maintaining a monopoly over the technology that matches online publishers to advertisers. Google's parent company, Alphabet, has stated that it will appeal a recent ruling that found Google's monopoly over online searches to be unlawful. The trial will determine whether Google holds a monopoly over online advertising technology, with a federal judge set to make a decision.

  1. US
    US Department of Justice
    1. As publishers generate less money from selling their advertising inventory, publishers are pushed to put more ads on their websites, to put more content behind costly paywalls, or to cease business altogether.
  2. US
    Julia Tarver Wood
    US Department of Justice
    1. Google is not here because they are big, they are here because they used that size to crush competition.
    2. Google extracted extraordinary fees at the expense of the website publishers who make the open internet vibrant and valuable.
    3. One monopoly is bad enough. But a trifecta of monopolies is what we have here.
  3. US
    Peter Cohan
    Babson College
    1. It could be potentially more significant than initially meets the eye.
    2. Divestitures are definitely a possible remedy for this second case.

Google Industry Dominance Probes

  1. US Department of Justice calls for Google to sell Chrome to end search monopoly
  2. US Department of Justice considers breaking up Google in antitrust case
  3. US judge orders Google to open Android app store to competition

sources

  1. 1.The Times
  2. 2.Al Jazeera
  3. 3.The Times of India
  4. 4.Ars Technica
  5. 5.CTV News
  6. 6.Associated Press
  7. 7.Daily Mail
  8. 8.Fox News
  9. 9.New York Times
  10. 10.Reuters
  11. 11.USA Today
  12. 12.Washington Post

perspectives

  1. 1.US Economy
  2. 2.Tech industry
  3. 3.Regulation
  4. 4.US-EU relations
  5. 5.Advertising Industry
  6. 6.Monopoly

countries

  1. 1.United StatesUS

organizations

  1. 1.GoogleUS
  2. 2.TikTokCN
  3. 3.US Department of JusticeUS
  4. 4.Alphabet Inc
  5. 5.AppleUS
  6. 6.Babson College
  7. 7.Gannett Co
  8. 8.Microsoft
  9. 9.Peacock

persons

  1. 1.Julia Tarver WoodUS
  2. 2.Kenneth Dintzer
  3. 3.Leonie Brinkema
  4. 4.Bill ClintonUS
  5. 5.Peter CohanUS
  6. 6.Shubha Ghosh
  7. 7.Tim Wolfe
  8. 8.Zacarias Moussaoui

technicals

  1. 1.Android
  2. 2.BlackBerry
  3. 3.Google Ad Manager
  4. 4.AdSense
  5. 5.Blockbuster
  6. 6.Chrome
  7. 7.iPhone
  8. 8.iPod