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- Oxford Dictionary Names 'Brain Rot' Word of the Year, Highlighting Growing Concern Over Mental Health Decline
Oxford Dictionary Names 'Brain Rot' Word of the Year, Highlighting Growing Concern Over Mental Health Decline
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Oxford's word of the year for 2024 is "brain rot", defined as the deterioration of a person's mental or intellectual state. This term has been selected through a combination of public vote and language analysis by Oxford lexicographers, beating five other finalists: demure, slop, dynamic pricing, romantasy, and lore. The word of the year is intended to reflect a defining theme from the past 12 months, and in this case, "brain rot" is seen as a fitting term for the year 2024.
The supposed deterioration of a person's mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterised as likely to lead to such deterioration.
I also find it fascinating that the word brain rot has been adopted by gen Z and gen Alpha, those communities largely responsible for the use and creation of the digital content the term refers to.
Brain rot speaks to one of the perceived dangers of virtual life, and how we are using our free time. It feels like a rightful next chapter in the cultural conversation about humanity and technology. It's not surprising that so many voters embraced the term, endorsing it as our choice this year.
While England endeavours to cure the potato rot, will not any endeavour to cure the brain rot.
Word of the Year
sources
perspectives
countries
organizations
- 1.Oxford Languages
- 2.Collins Dictionary
- 3.TikTok
- 4.Cambridge Dictionary
- 5.Dictionarycom
- 6.Oasis
- 7.Wikipedia