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Nissan and Honda confirm merger talks for potential creation of world's third-largest carmaker

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Automakers Honda and Nissan are working towards a potential merger to create the world's third-largest automaker by sales. This move follows a lag in electric vehicle production from Japanese automakers compared to their global competitors. A holding company is expected to be established by August 2026. Mitsubishi Motors Corp, a Nissan alliance member, is also in talks to join the merged entity. The merged company aims to have the necessary tools to compete with top automakers by 2030. The merger has been formalized through a memorandum of understanding signed by the presidents of Honda and Nissan, Toshihiro Mibe and Makoto Uchida respectively.

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    1. The content of the report is not something that has been announced by either companies. As announced in March of this year, Honda and Nissan are exploring various possibilities for future collaboration, leveraging each other's strengths. If there are any updates, we will inform our stakeholders at the appropriate time.
    1. We are witnessing a once-in-a-century transformation with the emergence of new players, especially from China, and a new business model. This shift will happen over just a few years, not 20 or 30. By 2030, we want to have the right weapons to compete with the best.
    1. The environment is changing more quickly than expected. We want to move beyond existing collaborations.
    2. Emerging players are very aggressive and are making inroads at incredible speed. We cannot win the competition as long as we stick to conventional wisdom and a traditional approach.
    3. We have come to the realization that in order for both parties to be leaders in this mobility transformation, it is necessary to make a more bold change than a collaboration in specific areas.
    1. It's just sort of necessary to survive, not only to survive, but also just to afford the future.
    2. The thought that some of these smaller players can survive and thrive is getting more challenging, especially when you add on the complexity of all the additional Chinese manufacturers who have come in and are competing quite strongly.
    1. From that perspective, it's a nice rescue but it's not creating a new national champion.
    2. Is this really just rearranging the deck chairs on the Titanic in the sense that neither Honda nor Nissan really have any products or any technologies that global consumers want?