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  5. New Zealand's "Everyone Must Go" Tourism Campaign Met with Ridicule Amid Record Emigration

New Zealand's "Everyone Must Go" Tourism Campaign Met with Ridicule Amid Record Emigration

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The New Zealand government has launched a NZD$500,000 tourism campaign targeting Australian visitors, with the slogan "Everyone must go!". However, the campaign has been met with ridicule and derision among New Zealanders, who consider the slogan to sound like a clearance sale slogan. The campaign aims to encourage Australian holiday-makers to visit New Zealand, with the goal of boosting economic growth in the country, which slid into recession in 2024.

  1. NZ
    Barbara Edmonds
    1. New Zealanders are voting with their feet, leaving in record high numbers—just as the Govt begins focussing on marketing to Australians.
  2. NZ
    Louise Upston
    1. What this Tourism New Zealand campaign says to our Aussie mates is that we're open for business, there are some great deals on, and we'd love to see you soon.
    2. Visitor numbers from Australia are currently at about 88 per cent of 2019 levels - this campaign will encourage more of our neighbours to book now and come on over.

Immigration to New Zealand

  1. New Zealand tightens visa rules due to unsustainable migration levels

sources

  1. 1.The Times
  2. 2.CNN
  3. 3.The Guardian
  4. 4.Guardian
  5. 5.Radio New Zealand

perspectives

  1. 1.Immigration
  2. 2.New Zealand under Christopher Luxon

countries

  1. 1.AustraliaAU
  2. 2.New ZealandNZ

organizations

  1. 1.BlueskyUS
  2. 2.Labour Party
  3. 3.Tourism New Zealand
  4. 4.Green Party
  5. 5.Massey University
  6. 6.Public Service Commission
  7. 7.Stats NZ

persons

  1. 1.Celia Wade-Brown
  2. 2.Cushla Tangaere-Manuel
  3. 3.Louise UpstonNZ
  4. 4.Christopher LuxonNZ
  5. 5.Barbara LecomteNZ
  6. 6.Bodo Lang