New Zealand's "Everyone Must Go" Tourism Campaign Met with Ridicule Amid Record Emigration

The New Zealand government has launched a NZD$500,000 tourism campaign targeting Australian visitors, with the slogan "Everyone must go!". However, the campaign has been met with ridicule and derision among New Zealanders, who consider the slogan to sound like a clearance sale slogan. The campaign aims to encourage Australian holiday-makers to visit New Zealand, with the goal of boosting economic growth in the country, which slid into recession in 2024.