French parliament passes legislation imposing penalties on fast fashion industry

France has become the first country in the world to pass legislation aimed at limiting the excesses of ultra-fast fashion. Key measures include a ban on advertising for the cheapest textiles and an environmental charge on low-cost items. The French clothes market has historically been known for buying fewer but more stylish and durable clothes, but a new generation has taken a liking to fast fashion. Brands that produce and sell cheap clothing may now face penalties of up to 50% of the retail price. Some articles suggest that France's clothing market has been flooded with cheap imported clothes, leading to the need for these new regulations.