Elon Musk declares war on ad industry as X sues over illegal boycott

Elon Musk's X Corp has filed a lawsuit against the World Federation of Advertisers and several large corporations, including Unilever, Mars, and CVS Health Corporation, alleging that they conspired to boycott the platform and withheld advertising revenue. The lawsuit claims that these companies, along with others, collectively withheld advertising revenue from X, resulting in significant losses. This action is reportedly in response to concerns about the platform's content moderation policies after Musk's acquisition of the company in 2022.