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- Adidas removes Bella Hadid from campaign amid controversy over 1972 Munich Olympics reference
Adidas removes Bella Hadid from campaign amid controversy over 1972 Munich Olympics reference
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Adidas recently dropped supermodel Bella Hadid, a vocal pro-Palestinian supporter, from an advertising campaign for their retro SL72 shoe. The shoe was inspired by a design released in 1972 to commemorate the Munich Olympics. However, the event took a tragic turn when eight members of the Palestinian militant group Black September infiltrated the Olympic village and killed eleven Israeli athletes, a German police officer, and five Palestinian attackers during a standoff. The decision to drop Hadid from the campaign was likely due to backlash from some quarters who felt that using her to revive the shoe was insensitive. Hadid's father has Palestinian roots, which may have contributed to her involvement in the campaign.
We are conscious that connections have been made to tragic historical events – though these are completely unintentional – and we apologise for any upset or distress caused.
How can Adidas now claim that the reference [to the events in Munich] was 'completely unintentional'?
The terror of 1972 is etched into the collective memory of Germans and Israelis.
In no place, no time, especially in 2023, should one life be more valuable than another's. Especially simply because of their ethnicity, culture or pure hatred.
sources
perspectives
countries
organizations
persons
- 1.Bella Hadid
- 2.Ron Prosor
- 3.Dua Lipa
- 4.Gigi Hadid
- 5.Itamar Ben Gvir
- 6.Jules Koundé
- 7.Melissa Bon
- 8.Mohamed Anwar Hadid
- 9.Sabrina Lan