Adidas

Adidas removes Bella Hadid from campaign amid controversy over 1972 Munich Olympics reference

Adidas recently dropped supermodel Bella Hadid, a vocal pro-Palestinian supporter, from an advertising campaign for their retro SL72 shoe. The shoe was inspired by a design released in 1972 to commemorate the Munich Olympics. However, the event took a tragic turn when eight members of the Palestinian militant group Black September infiltrated the Olympic village and killed eleven Israeli athletes, a German police officer, and five Palestinian attackers during a standoff. The decision to drop Hadid from the campaign was likely due to backlash from some quarters who felt that using her to revive the shoe was insensitive. Hadid's father has Palestinian roots, which may have contributed to her involvement in the campaign.
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